Curious as to what all the fellow online marketers will be doing on Halloween.Myself will be building more informational products as well as continue to work some other projects on the side.
I can’t believe the Movie scene is basically the same. Not that I am an avid movie watcher but this next movie this year seems like it will keep some amused..If you haven’t seen the trailer yet here is a link. Halloween.
Speaking of links have you ever wondered about backlinks?
The first step in obtaining quality backlinks is to make sure your site is “linkable”. This means getting your content out there so people can find it and making sure your content is relevant, targeted and share-worthy. You’ve probably seen your share of content round-ups, right? Those articles titled with headlines like, “Top 10 Must-Read SEO Articles”. The reason these are so popular is that they’re an easy way for bloggers and website owners to create content for their site without writing a lot themselves. Rather than having to craft an original article, and spending hours doing so, they simply create a post that shares the top resources, with outbound links to relevant websites. Needless to say, because these posts are so popular, they are also fantastic sources of quality backlinks! So, you need to make your content as attractive as possible to the people who are creating those types of articles. You can do this by creating “link bait”, which are high quality articles that other people will want to link to because they extend coverage of a topic, provide more value and help readers expand their knowledge. According to Moz, about 75% of content found on the internet has zero inbound links. This is partially due to the sheer volume of content, of course, but it’s also due in part to the lack of quality. Let’s say you’re running a blog for internet marketers. You’ll want to create a few articles that are much longer and much more in-depth than the rest of your content. These articles, known as “pillar content” will form the cornerstone of your website, and they’ll be the articles that are most likely to generate backlinks. But you also need to be sure your content is easy to find for people who want to link to it. One of the best ways to do this is to make sure your content is available through social media. Pinterest is one of the first stops for a lot of people who are creating effective content round-up articles. It’s easy to find content on Pinterest because of the visual format and overall structure, and with its millions of users, it’s easy to tap into your market and maximize exposure. If you want people to find you easily on Pinterest, be sure you create high-quality images that are taller than they are wide, feature text that lets people know what your article is about, and includes a couple of primary keywords in your description. Be sure to share your content on other social media channels, too, and include keywords and hashtags. Sites like Twitter, Facebook, and Instagram can also help your content get discovered. As for what you should share, begin by creating content that you know your audience is actively looking for. If you develop content around what your target market finds most valuable it will be easy to reach out to new visitor’s while maximizing exposure within your market. Then, create complimentary (or auxiliary) content that supports your main articles. This could include a series of blog posts, podcasts, video content or even tweetable posts that are easy to share. To get a more in-depth look at Backlinking Join our Free membership …once logged in you will be able to check this educational guide.